Search Engine Optimisation
Optimisation of your web pages
Having your website listed or advertised in the search engine’s search result pages has a dramatic effect on your business. This is why Search Engine Optimisation (SEO), is so critical for the success of your business.
Search Engine Optimisation is a set of techniques that we will use to improve your web page’s rankings in the organic search results. The optimisation of your web pages will attract more website visitors who are looking for exactly what you have to offer. Best of all, apart from the optimisation process of your web pages, you will not have to pay anything to reach and attract these visitors, which makes SEO one of the most effective and cost-efficient long-term marketing techniques available for your business.
Our SEO-process takes the following into account:
- How search engines rank sites
- What types of contents people search for
- Which keywords and key phrases searchers use
We apply SEO-techniques both to your web pages (on-page SEO) and through external sources elsewhere on the Internet (off-page SEO).
On-page SEO deals with the content on your pages and how your website’s content is structured. It includes techniques such as:
- Creating search-friendly content
- Writing clean, error-free code
- Developing a logical internal linking structure
- Choosing search-friendly web page names (URLs)
- Developing a consistent information hierarchy
- Regular updating of your site with fresh content
Off-page SEO converns the development of contents and links to your website on other websites. This includes:
- Getting your articles published on other sites
- Building an active presence in social media
- Posting in forums related to your business
- Social bookmarking
- Entering web directories and local listings
Achieving Profitable Results for Your Small Business Website
We deliver profitable results for your investment in SEO by first analysing the opportunities for your business, by developing & by executing an optimisation plan for getting high rankings for your website, and then by analysing traffic in order to further optimise your website.
We start by investigating which words and phrases people type when they consult a search engine to search for your type of products and services. In order to achieve good results, we create a list of keywords and key phrases that are popular with searchers, and which offer sufficient potential to optimise pages for. This process also includes filtering out phrases that are too competitive (possible in competitive markets) and which would only attract visitors that are not relevant to your business (eg. people only looking for freebies).
When the keyword search indicates that interesting opportunities exist to market your products through SEO, we will develop & execute a search engine optimisation strategy in order to get high rankings for your website.
This part of the SEO-process also includes monitoring the position of each page of your website for specific keywords and phrases. If we have optimised a page for “blue widgets,” then the intention is to get your optimized page to show up in the search results when someone types “blue widgets.” Over time, your page’s rankings will rise or fall, which is why ongoing monitoring and optimisation is advised in order to prevent you from losing your market share to your competitors.
Traffic Analysis & Optimisation
Analysing the traffic to your website will allow us to further optimise the optimisation strategy. We collect analytics data and use tools to track which keywords are bringing in profitable visitors, maximise the number of visitors that lead to profit, and work on improving the way that your visitors interact with your website in order to further increase your conversions.