Increase Website Traffic through Search Engines
We will help you increase the number of relevant visitors to your website by taking advantage of the highly efficient marketing methods offered by Search Engine Optimisation (SEO) and Search Engine Advertising (SEA).
We create strategies & campaigns that lead search traffic to your site through links that are displayed in the search results of search engines such as Google. The keywords that you use for your search query are a key component to attracting traffic through search.
Search traffic marketing can be roughly divided into two categories:
- Organic Search, which delivers traffic through Search Engine Optimisation.
- Paid Search, which delivers traffic by placing advertisements in advertising programs such as Google Adwords. These advertisements are displayed at the top of the search result pages, right above where the organic search results are displayed.
Organic Search Traffic – SEO
Through Search Engine Optimization (SEO), we help you attract organic search traffic by optimizing the structure & content of your website. We do this by first researching the keywords and phrases that relate to your products and services and then create an action plan that will make your website appear on top of the search results each time someone enters a search query relevant to your offer.
Paid Search Traffic – Google Adwords
We will attract Paid Search Traffic to your website through advertisements that we write and publish through advertising channels such as Google Adwords.
These ads are available in different format, such as text ads, image ads and video ads, and are displayed on search pages or video channels such as YouTube.
Tracking Traffic & Conversions
Once your marketing campaigns have been created and published, we will start tracking your traffic & optimise your conversions. Remember that quality is far more important than quantity and a small amount of people interested in what your business has to offer is far better than a large number who leave after only a few minutes, or even a few seconds.
More Ways to Increase Traffic to Your Website
Social media is a great way to drive quality traffic to your site, although how you use this method will depend on your target audience and the products and services that your company provides.
Engaging your audience in social media will stimulate the sharing of your information, products and services between friends and followers. We will help you engage your visitors more via social media by providing you with social media tools, advice and strategies.
Blogging & Article Publishing
If you publish engaging contents on your website, your site will naturally receive traffic from search engines, social media and other information channels.
We will help you closely with a content marketing strategy that will attract visitors to your website. Our copywriters deliver marketing copy that will not only attract more visitors to your website, but also engage them in order to convert them into loyal customers.
Although direct mail is a less publicised method of driving prospects to a website, it can be very cost-effective. Google, for instance, spends millions on direct mail each year because it is so profitable.
We help you create direct mail campaigns, measuring the response rates and optimising your campaigns. To achieve the best results, we will combine direct mail with your online marketing campaigns to form a consistent and efficient marketing strategy.