How to Avoid Costly Internet Marketing Mistakes

December 14th, 2013 by Digithales

Make it easy for visitors to access & explore your site

If visitors cannot access the content on your site within the first couple seconds, they will go elsewhere. This means ensuring that your web server is quick and reliable. Also you should make sure that your graphics are optimized for fast load speeds. Lastly, make sure that your website is accessible to everyone, whether they access your website on a desktop pc, Mac, tablet pc or their mobile phone.

List your site with search engines

Your site must be listed on all the major search engines including Google, Yahoo!, and Bing. You should learn about how you can benefit from employing search engine optimization (SEO) techniques to receive higher rankings on search result pages.

Ensure you appear professional in all your Internet marketing efforts

Purchase your own domain name for your website, blogs, and any other online contact with visitors. Then, although it will be more expensive in the short term, hire an expert to design your website. This will provide you with irreplaceable benefits over the long term. Finally, continue to update your site with fresh content and a current design to avoid a decrease in traffic.

Constantly monitor and optimize your online marketing campaigns

Periodically monitor your keywords and SEO practices to ensure they remain effective and stay up to date with any new online marketing techniques. The Internet is always changing, and Google is always updating algorithms that affect the way your site is found.

Make it easy for visitors to take action

Whether visitors want to ask for information or order an item, make sure the process takes as few stages as possible. If buying products or contacting you is difficult, customers will just take their business elsewhere. Allow customers to contact you by both phone and email, and remember that many sales rely on answering questions without delay.

Keep your customers happy

A satisfied customer can generate invaluable word of mouth advertising for your company. Other online businesses cannot compete with such marketing.

Ask for the email addresses of your visitors

Make sure your visitors can see the benefit in providing you with their contact information by providing them with a subscription to a regular newsletter or sales alerts.

Avoid duplicating the errors of your competition

Stay aware of your competitors’ practices to avoid making the same marketing mistakes.

Track with website analytics software

Google Analytics and similar programs can help you to find out more about your website traffic in order to direct your marketing effort appropriately.